I like making things work better.

Hi, I'm Josefina. I'm a visual designer and lover of all things typography, layout, paper, photography, and thoughtful details.

I enjoy making things clearer, easier, and more useful. Whether that's building visual systems, organizing information, improving workflows, or finding a better way to get something done, I'm always looking for ways to make things work better.

I communicate through memes, GIFs, and the occasional chaotic sticker. Consider yourself warned.

See work

Based in Arkansas.
Available remotely.

Based in Arkansas.
Available remotely.

I like making things work better.

Hi, I'm Josefina. I'm a visual designer and lover of all things typography, layout, paper, photography, and thoughtful details.

I communicate through memes, GIFs, and the occasional chaotic sticker. Consider yourself warned.

See work

Structured. Clear. Purposeful.

Design isn't decoration. It's a system for communicating something clearly.

I believe content and goals should guide the design process. Whether I'm building a publication, visual identity, campaign system, presentation, website, or production framework, the work starts by understanding what needs to be communicated before deciding how it should look or work.

Good design isn't magic. It's just what happens when someone actually thinks before diving in.

How I work

I ask a lot of questions, make a lot of ugly drafts, and deliver something that actually works. In that order.

1. Discovery & Alignment

Ask questions. Listen carefully. Figure out what's needed before jumping into design.

2. Research & Structure

Explore ideas, collect references, and go down a Pinterest rabbit hole (don't worry, this part isn't billable).

3. Concept Development

Share early. Ask questions. Get feedback. Iterate a lot. The first design is usually ugly, and that's part of the process.

4. Refinement & Delivery

Tighten everything, sweat the details, and make sure it holds up before it goes out the door.

Some of the tools currently on heavy rotation

AI & Exploration

AI is part of how I think, explore, and prototype. I use tools like ChatGPT, Claude, Midjourney, Flora, and Figma Make to pressure test ideas, explore directions quickly, and experiment before committing to anything.

It doesn't replace the judgment, it just means I can get to the interesting part faster. The craft and the decisions are still very much mine.

Beyond Design

Photography gives me space to slow down and pay attention to composition, contrast, atmosphere, and details that often influence how I approach visual work.

Everything else is a mix of two kids, hiding in the bathroom eating their snacks because I bought them, NBA basketball, tennis, and rewatching Friends for the 13,434th time while my husband questions how I'm still laughing. He doesn't get it.

Photo Gallery

Some Kind Words

Josefina knocked it out of the park! Her communication and work was exceptional. She far exceeded my expectations and my ridiculous deadline!

Work Experience

Just a snapshot. For the full experience and timeline, visit LinkedIn.

Design brand, marketing, and operational materials across print and digital experiences. Create web pages, campaign assets, presentations, internal documentation, field applications, and visual systems that support marketing initiatives and business goals. Contribute to AI-assisted creative workflows for campaign production, photography generation, content development, and scalable design execution.

Designed learning experiences, training materials, and internal communications that transformed complex information into clear and engaging visual experiences. Collaborated with cross-functional teams to develop educational content, UI components, workbooks, and instructional systems that improved usability and understanding.

Created marketing campaigns, web content, sales materials, trade show graphics, and enterprise marketing assets across digital and print channels. Designed layouts and content systems that strengthened brand consistency while supporting marketing, sales, and business initiatives.

Partner with businesses, nonprofits, and organizations to create thoughtful print and digital design solutions. Projects include reports, publications, presentations, social campaigns, web graphics, and marketing materials designed to communicate clearly and elevate the overall experience.