Work Experience

Hi, I’m Josefina Poventud, a multidisciplinary visual designer with 9+ years of experience across print, digital, and interactive work.

I specialize in building cohesive visual systems, translating complex ideas into clear design, and collaborating with cross functional teams to deliver thoughtful, production ready work.

Experience

Skills

LinkedIn Profile

Experience

Senior Visual Designer, Sitemetric Oct 2025 - Present | Remote

Work directly with the Brand Director and cross functional teams to drive a consistent, customer focused brand experience across digital and physical touchpoints.
Develop creative concepts for marketing campaigns from ideation through execution, ensuring every asset reflects a cohesive and industry defining brand presence.
Contribute to the growth and evolution of brand guidelines, scalable design systems, and asset management strategies that support efficiency and long term consistency.
Collaborate closely with field teams, marketing partners, and leadership in a high growth environment that requires strategic prioritization and frequent context shifting.
Support and mentor junior designers while maintaining a high quality bar across all creative work.

Graphic Designer, Bank OZK Aug 2022 - Present | Little Rock, AR

Design and produce digital learning modules and print training materials with strong layout and visual hierarchy
Create consistent UI components and visual assets across multiple e-learning platforms
Develop reusable design templates and visual systems for scalable course production
Deliver high-volume training materials while maintaining brand and accessibility standards

Web Graphic Designer (Contract), Authentic Form & Function Sep 2021 - Jan 2022 | Remote

Contributed to website design and visual materials for multiple commercial real estate projects, creating compelling visuals that showcased properties and supported client presentations
Developed various digital assets including web graphics, landing page visuals, and marketing materials to support real estate communications and brand initiatives

Graphic & Web Designer, ACDI Jul 2017 - Mar 2021 | Benton, AR

Designed and produced comprehensive print and digital marketing assets including brochures, trade show displays, white papers, sales collateral, and campaign materials
Created multi-channel campaign graphics that scaled consistently across website, email marketing, and social media platforms
Developed responsive web layouts and branded email templates to support product launches and ongoing marketing initiatives
Maintained visual consistency across web, email, print, and large-format event materials
Prepared final production files and coordinated with vendors for print and trade show executions

Senior Visual Designer, Sitemetric
Oct 2025 - Present | Remote

Responsible for developing impactful marketing assets and executing the Sitemetric brand identity across digital and physical channels. Collaborate with cross-functional teams to create cohesive, engaging visuals that strengthen brand recognition and consistency.

Build and mentor a high-performing design team.
Drive a unified, customer-focused brand experience across all touchpoints.
Develop scalable brand systems and asset-management strategies.
Lead visual design initiatives in collaboration with marketing and leadership.
Manage designers and contractors to deliver high-quality creative work.

Graphic Designer, Bank OZK
Aug 2022 - Present | Little Rock, AR

Design and style training courses using design principles to create visually cohesive and engaging learning experiences that improve information retention and user comprehension
Partner with instructional designers to develop user interface elements and visual components for scenario-based training courses across multiple platforms including Articulate Storyline, Rise, and Madcap Flare
Create workbooks and supplementary materials for classroom training programs, ensuring clear layout, typography, and visual hierarchy that supports learning objectives
Provide UX recommendations to improve navigation, visual flow, and user experience in employee training modules and supporting materials
Develop project-specific design systems and visual guidelines for training programs, ensuring consistency across digital courses and print materials

Web Graphic Designer (Contract), Authentic Form & Function
Sep 2021 - Jan 2022 | Remote

Contributed to website design and visual materials for multiple commercial real estate projects, creating compelling visuals that showcased properties and engaged target audiences
Developed various visual assets including web graphics, marketing materials, and digital content to support real estate project presentations and client communications

Graphic & Web Designer, ACDI
Jul 2017 - Mar 2021 | Benton, AR

Designed comprehensive print and digital marketing materials including brochures, catalogs, trade show displays, and white papers, maintaining consistent brand identity across all touchpoints
Created responsive web layouts and email templates that improved user engagement and effectively communicated brand messaging to target audiences
Developed social media graphics and digital content that enhanced online presence and supported marketing campaigns across multiple platforms
Collaborated with cross-functional teams including marketing, sales, and technical support to deliver design solutions that met client objectives and project deadlines
Maintained brand consistency across diverse media while adapting designs for various applications, from large-format trade show materials to mobile-responsive web elements

Senior Visual Designer, Sitemetric Oct 2025 - Present | Remote

Work directly with the Brand Director and cross functional teams to drive a consistent, customer focused brand experience across digital and physical touchpoints.
Develop creative concepts for marketing campaigns from ideation through execution, ensuring every asset reflects a cohesive and industry defining brand presence.
Contribute to the growth and evolution of brand guidelines, scalable design systems, and asset management strategies that support efficiency and long term consistency.
Collaborate closely with field teams, marketing partners, and leadership in a high growth environment that requires strategic prioritization and frequent context shifting.
Support and mentor junior designers while maintaining a high quality bar across all creative work.

Graphic Designer, Bank OZK Aug 2022 - Present | Little Rock, AR

Design and produce digital learning modules and print training materials with strong layout and visual hierarchy
Create consistent UI components and visual assets across multiple e-learning platforms
Develop reusable design templates and visual systems for scalable course production
Deliver high-volume training materials while maintaining brand and accessibility standards

Web Graphic Designer (Contract), Authentic Form & Function Sep 2021 - Jan 2022 | Remote

Contributed to website design and visual materials for multiple commercial real estate projects, creating compelling visuals that showcased properties and supported client presentations
Developed various digital assets including web graphics, landing page visuals, and marketing materials to support real estate communications and brand initiatives

Graphic & Web Designer, ACDI Jul 2017 - Mar 2021 | Benton, AR

Designed and produced comprehensive print and digital marketing assets including brochures, trade show displays, white papers, sales collateral, and campaign materials
Created multi-channel campaign graphics that scaled consistently across website, email marketing, and social media platforms
Developed responsive web layouts and branded email templates to support product launches and ongoing marketing initiatives
Maintained visual consistency across web, email, print, and large-format event materials
Prepared final production files and coordinated with vendors for print and trade show executions

Skills

Design & User Experience: UI/UX Design, Wireframing, Prototyping, Design Systems

Visual Design: Typography, Layout Systems, Brand Implementation, Print & Digital Design, Composition

Design Tools: Figma, Adobe Creative Suite, Articulate Storyline & Rise, MadCap Flare, Sketch

Web & Digital: Responsive Web Design, Email Design, Social Media Design, HTML/CSS (Basic)

Project & Process: Project Management, Design Operations, Creative Problem-solving

Emerging Skills: Rive (Interactive Animation), Vyond (Video Creation), Bubble.ai (No-code Development), Jitter (Motion Graphics), Blender 3D

Personal Qualities

I bring structure, clarity, and thoughtful problem solving to every project. I work well in collaborative environments, communicate clearly, and adapt quickly to evolving priorities.

I care about both the quality of the work and the experience of working together.

Interests

Photography sharpens my eye for contrast, rhythm, and composition. I enjoy studying design systems, collecting beautifully designed books, and staying curious about the intersection of design and technology.

UX/UI Certifications

Continuous learning is part of my practice. These certifications reflect my investment in strengthening my UX foundation and designing more thoughtful digital experiences.

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Designing with AI

AI is part of how I think, explore, and prototype. I use tools like Midjourney, ChatGPT, Claude, Lovable, and Figma Make to test ideas quickly, explore visual directions, and build early interactive concepts.

For me, it is not about replacing design decisions. It is about expanding the process. I go back and forth refining prompts, reshaping outputs, questioning what comes back, and using my design knowledge to push the work further. What AI gives me is rarely the final answer. It is a starting point.

It helps me move faster during early exploration, pressure test ideas, and experiment with systems before refining them with intention. The judgment is still human. The decisions are still mine.

I am especially interested in how AI can support better workflows, clearer thinking, and more thoughtful digital experiences.