ABPC: Giving Back – The Soul of Philanthropy

Project Overview

I was commissioned to develop the full visual identity for Giving Back: The Soul of Philanthropy Reframed, an exhibit hosted by the Arkansas Black Philanthropy Collaborative at the Mosaic Templars Cultural Center in Little Rock, Arkansas. The goal was to create a cohesive, culturally resonant design system spanning both digital and print media.

Deliverables included:

• Exhibit identity and branding

• Flyers, banners, and advertisements

• Social media templates

• Event merchandise

• Editable Canva templates for the client’s ongoing use

Concept Development

The design was rooted in African-American heritage and storytelling, drawing inspiration from quilt-making, bold color blocking, cultural patterns, and dynamic silhouettes. These elements came together to form a visual language that felt rich, expressive, and grounded in legacy.

Design Execution

To bring structure and clarity to a visually layered system, I relied on core design principles: contrast, hierarchy, alignment, and rhythm. I created a consistent toolkit:

• A defined color palette that evokes warmth, pride, and energy

• Typography choices that balance boldness with legibility

• Visual motifs and silhouettes used across print and digital platforms

• Scalable, production-ready layouts adaptable to various formats

To ensure long-term usability, I developed Canva templates that empowered the ABPC team to produce their own materials while preserving visual consistency.