Typhlora™
A typographic identity system
Role
Creator, Designer, Art Director
Industry
Design Systems, Brand Identity, Merch
Duration
March 2026, ongoing
Introducing Typhlora™
Typhlora is a typographic design system I have been building as part of my design practice. The name combines typography and flora, because every mark in the system is a letterform arranged radially into a bloom.
The system is organized around five core design principles: Scale, Rhythm, Proportion, Grid, and Contrast. Each principle is assigned a Bloom, a rosette built from a single repeated letterform. The system grows as the practice grows.
Version 1 is in progress. This page will be updated as the system develops.
Typhlora™ is an original system by Josefina Poventud. First documented March 2026.
Typhlora
A compound word derived from two roots:
Typh from typography, the art and technique of arranging type. The structural, systematic, mathematical side of the work.
lora from flora, the plant life of a particular region or environment. The organic, living, growing side of the work.
Together, Typhlora names a system where typographic structure and botanical form are the same thing. The letters are the flowers. The system is the garden. The principles are the roots.
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